53. In its biggest brand move in a decade, Accenture today launched a sweeping brand campaign and new company purpose designed to inspire organizations to embrace change to create more value for the benefit of all. Companies that don’t align with customer beliefs pay the price. Accenture is currently ranked number 31 on Interbrand’s ranking of the top 100 global brands, with a brand value of over $16.2 billion. Accenture is currently ranked number 31 on Interbrand’s ranking of the top 100 global brands, with a brand value of over $16.2 billion. Accenture’s brand campaign, “Let There Be Change,” depicts change — both seismic and small — optimistically capturing its power and beauty and reflecting the depth and breadth of Accenture’s expertise. The most competitive companies stand for something bigger than what they sell. K​evin leads the Accenture Strategy Customer Insight & Growth Strategy practice in North America.

Additional imagery from Accenture’s global brand campaign can be found here. The brand’s identity needed to evolve to reflect this new approach in ways that would shift the market’s perception of the brand, as well as inspire employees to drive innovation into everything they do. Accenture also recently announced the creation of Accenture Cloud First, a new multi-service group of 70,000 cloud professionals, with a $3 billion investment over three years.

Acquired by Accenture Interactive in 2019, Droga5 is a globally acclaimed creative agency that has become synonymous with high-caliber, influential and industry-defining work. New, smaller brands often use their purpose as a competitive strategy against larger rivals whose brand meaning has long been tied to product quality. Accenture launches a new brand campaign and new company purpose. Learn more.

NEW YORK; Oct. 16, 2019 – New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive. Our research found that 51 percent of consumers in the UK are influenced to buy a brand, product or service by the words, actions, values and beliefs of a company’s leaders. Purpose is less important for companies producing basic, essential "utility" products such as laundry detergent than for brands that offer an "experience". Last year, Accenture invested nearly $900 million in training and development, $1.5 billion in acquisitions, and approximately $900 million in research and development. This builds on Accenture’s successful rotation to “the New,” with approximately 70 percent of its business now in digital, cloud and security, which is critical at a time when scale matters to help its clients transform their entire enterprises. Accenture’s purpose—to deliver on the promise of technology and human ingenuity—will guide the company’s strategy, priorities and the opportunities it creates for its more than 500,000 people. See more. That represents more than a 212% increase in value since 2002 when the company debuted at number 53 on the Interbrand ranking. +1 917 452 7116 Know where you're going, how to get there and who to partner with, A zero-based approach to identify non-working money to reinvest and ignite your growth strategy, Shaping our clients' future, combining deep business insight with technology, The first name is required and cannot be empty, The last name is required and cannot be empty. Accenture's Rachel Barton talks about the UK findings from the Global Consumer Pulse Research about purpose-led brand.

That represents more than a 212% increase in value since 2002, when the company debuted at number 53 on the Interbrand ranking. Be human. Accenture Strategy’s research identified factors that influence the form a brand purpose might take and how it will affect their competitiveness: Geography. Accenture is currently ranked No. Companies in the UK are increasingly under the spotlight as they struggle to gain a competitive advantage against the current economic, political and technological backdrop.

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