h�bbd```b``�����d3�du�̩`�L��HM��K`Y�H!��H2��6!D��������� e������@� FD LinkedIn’s New ‘Let’s Step Forward’ Ad Emphasizes Small Steps Toward Career Progress, Jägermeister Launches Call to Action to Save 15 Remaining Lesbian Bars in the US, NBC Nightly News With Lester Holt: Kids Edition Will Air Oct. 31 and Nov. 14 on NBC, Nike and Adobe Challenge College Students to Reimagine the Customer Journey, 5 Things to Know to Win Over the Luxury Gen Z Consumer, Using Data to Actually Improve Brand Strategy and Get Results, 3 Keys to Insights-Driven, AI-Powered Segmentation, Using Transaction Data for Real-Time Research. Use a narrative of a specific episode (“It’s early morning. You unlock the door to your business and there you see…”). Whether you write, approve or read and respond to letters and emails, I think you’ll agree the first sentence of copy is critical for grabbing your attention. �&$��I�QDp�V����q�A��#B��`��s"*s��)���������6������'w�Nj:�=�I ?>i�&�?P����5̏���lUߒH:Kw�|����6��}�v$���M���tQ��tZ��GJ��s�E�$t��[O/���������b��M��*h\5c��N7��$_o. 2 0 obj

Almost 19 years ago, Herschell Gordon Lewis wrote a mini-series of articles on “Fifty of the Easiest Ways to Begin an Effective Sales Letter.” I kept article No. endstream endobj startxref Whether you write, approve or read and respond to letters and emails. To view the remaining 38 idea-starters, register to download the full PDF here for free! The body of your letter normally consists of a paragraph or two of text. 114 0 obj <>stream h�b``�c``������{�01G�30�10�2�0�3�2 013�a����x��&#}� �9�X$�f�00&���� � ��� One foot in the grave. %PDF-1.5 90 0 obj <>/Filter/FlateDecode/ID[<2604B74533DDAF49ACBF000E0F596E42>]/Index[74 41]/Info 73 0 R/Length 89/Prev 91288/Root 75 0 R/Size 115/Type/XRef/W[1 3 1]>>stream <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 1 0 obj endobj

The opening sentence can be both a hot spot and a rough spot. Because knowing what to say in a cover letter can be difficult, we’ve listed a number of “sentence starters” to aid you in matching your unique background, skill set, and qualifications to the needs of the position and employer.

How to Stop Data Crunching and Start Storytelling, Social Advertising’s Role in Accelerating the Shopper’s Journey, What Marketers Need to Do Now That 5G Is Here, Values-Driven Leadership Matters Now More Than Ever, {"taxonomy":"","sortby":"","label":"","shouldShow":""}, © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health. bashful capricious convincing dour frank. You'll want to keep it concise and pertinent to the person and the topic. astute candid considerate dishonest flippant.

endobj Use these sentence starters as examples when drafting the three parts of your cover letter: the introduction, the body, and the closing paragraph. 4 0 obj In the first paragraph you usually introduce the topic of the letter. Effective direct response copy communicates, connects and generates response.

But before I blow you away with all the reasons I’m going to be your... Have you ever had your mom call five times a day asking for a status update on how your job … I recently asked Lewis—an internationally recognized author of more than 20 books on direct response writing also known as “The Godfather of Direct Marketing and Gore”—for a favor. One hand washes the other. Notice most of these openers have a conversational tone, focus on 
you-the-reader, and make no attempt to be clever. %%EOF According to Lewis, writing good direct mail copy isn’t about showing how clever you are. Whether you write, approve or read and respond to letters and emails, I think you’ll agree the first sentence of copy is critical for grabbing your attention. <> Examples 25-31 Start With Humor or Creativity I’m interested in the freelance writer position. One for the road. If you use the same word to start a sentence twice in a paragraph, then you need to choose another transition word and re-word the sentence.

So, for writers, the opening sentence can be a very rough spot.

9 in the series and still refer to it. endstream endobj 75 0 obj <>/Metadata 2 0 R/Pages 72 0 R/StructTreeRoot 6 0 R/Type/Catalog/ViewerPreferences<>>> endobj 76 0 obj <>/MediaBox[0 0 612 792]/Parent 72 0 R/Resources<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI]>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> endobj 77 0 obj <>stream Go through your first draft and circle the first word in every sentence. She is also the author of 'The Cross-Channel Copywriting Handbook,' published by Direct Marketing IQ. However, experience and experts have taught me there are solutions for writing successful letter and email openers. I asked for permission to share a handful of his ideas with readers of this column.

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